I like to say that the chairs people are sitting in right now, maybe looking at this film or while interviewing me - they have been waiting for the people sitting on them for many years. To make them unique every time is to put in them a sort of small soul to give them a real identity.
― Odo Fioravanti
Frida Chair (2011) XXII Compasso d'Oro Prize
Frida Chair
For the Frida I started from the idea of this thin layer. I tried to find the best balance between classical shapes and new shapes, alternating straight lines with curves. That is a part of my approach, my poetic. Most of the parts came out by touching them because, since I sculpted it, I touched it a lot so that's how we became close friends.
I am crazy about typologies, I love strange things, I collect strange things. An archetype is the object that is like the final statement for that typology, the last possible way to make it. After the archetype, the work of the designer is done.
― Odo Fioravanti
Honest Objects
When I think about Enzo Mari I think that he was a hero of the design field. He found a way to rework the idea of objects before the objects, that look like a sort of monk of design, a simplicity reduced to zero, showing a strong will to make things deeply honest. I still think that every time he designed something he created a statement that is going to be forever.
― Odo Fioravanti
Enzo Mari | Ameland Paper Knife (1962)
Honest Objects
So when I look at an object like the letter opener by Enzo Mari for Danese, I think that this object has a delicate shape, an abstract gesture to open a letter. It’s inviting to pick up thanks to this delicate twist. You can't take anything out. Everything that was not functional is gone, and what remains is just a bit of poetry.
As a designer I really fight hard to make messages take shape in the objects. This is part of my approach: not designing expensive things for only a few people. Messages to me must be spread around if you believe in them.
― Odo Fioravanti
Hidden Gestures
The message I try to put in the objects is first of all beauty, because after the Enlightenment, beauty became something unmeasurable, so most people are saying that beauty is subjective. But beauty is not about "taste" which can be subjective, to me beauty is something that is eternal and not changing.
"Think about the houses of our grandmothers, there were these symbolic objects to keep you company, and this is the part that I prefer about design, that it makes people feel at ease."